How much is that doggie in the window? Pug-love kicks off JT’s 2017 charity campaign

A cardboard cut-out of a Pug dog on display in the window of JT’s Queen Street store has been auctioned off – kick-starting JT’s 2017 fundraising campaign to support charities linked to Alzheimer’s Disease.

The two-dimensional dog generated a lot of interest on social media when it was posted on JT’s Facebook page – with 100’s of followers asking if they could have the two-foot pooch once it had finished its duty of promoting JT’s New JT One campaign.

JT decided to auction off the pug on Facebook, and Kirsten Murphy became the proud new owner with her winning £35 bid. The cut-out featured in her daughter’s birthday celebrations.

Runing until next March, JT’s 2017 fundraising drive will support Jersey Alzheimer’s Association and Guernsey Alzheimer’s Association, along with related charities in London, Melbourne and Boston, where JT also has offices. The fundraising target this year £20,000.

Christophe Chateau, JT Group Head of Culture and Staff Engagement, said: “What better way to launch a charity campaign than by finding a new owner for dog in need of a home. In all seriousness, though, JT has a proud record of supporting local charities and Kirsten’s donation gets the ball rolling. Last year, we raised over £25,000 for baby-related charities and I’m sure our amazing people will raise a similar amount for charities supporting islanders with Alzheimer’s Disease, which is the most common type of dementia and more prevalent as the numbers of elderly people increase.

“Throughout the year, JT people will run, walk, dress-up, bake, and collect for charity, and lots more besides, and our customers too are incredibly supportive. It promises to be a busy year.”

Mark Blamey, Manager at Jersey Alzheimer’s Association said: “ We are thrilled that JT and their employees have chosen to support the Jersey Alzheimer’s Association this year, we are a local charity for local people whole lives have been touched by dementia. We are relient on money raised by individuals and businesses to continue the work we are doing for the people with dementia and their families.”

ENDS

Kirsten Murphy, winner of the JT Pug

NOTES TO EDITORS
Issued by Julien Morel at Direct Input. Telephone 01534 735253 or email julien@directinput.je for more information.



School children join together to collect 2016 Telephone Directories in exchange for JT Smart Tablets

23 local primary schools have joined JT’s 2017 ‘Books for Tablets’ recycling campaign this year.

With every 150 phonebooks collected by each primary school, JT will donate to them a Smart Tablet.  At the end of the recycling competition, the school that has collected the most directories will also win a free digital workshop.

Tamara O’Brien, JT’s Head of Marketing, Brand and Distribution, said: “Last year’s JT ‘Books for Tablets’ competition was a tremendous success and we are really keen to build on that this year. With 24 schools signed up for the programme we are off to a tremendous start and should be able to recycle even more directories and reward even more pupils for their efforts.”

Tamara said: “The competition is now into its 21st year, and has given thousands of school children a practical way of learning about recycling. Last year the schools collected a total of 8,312 directories, securing 60 tablets between them. We hope the pupils will be able to encourage family and friends to give them their directories this year to recycle so they can help their school win even more JT Smart Tablets and allowing the schools to enjoy the latest technology.”

The new 2017 JT Directory is being delivered to all homes and businesses in Jersey over the coming weeks. Additional copies will also be available for collection at JT’s Queen Street store once distribution is completed.

JT has joined together with Jersey Post this year to help ensure the 2016 telephone directories can be disposed of in an environmentally responsible way across the Island. Jersey Post will collect directories from the recycling points set up at: The Co-operative Grand Marché, St Peter and St Helier, the Parish Halls, and at the new Household Reuse and Recycling Centre at La Collette.

The JT ‘Books for Tablets’ competition runs from 18th April to 20th May.

ENDS

NOTES TO EDITORS

  • For every 150 phone books collected, JT will donate one tablet to the primary school. 24 schools are taking part in this year’s competition.
  • Last year 8,312 directories were collected and 60 tablets donated.
  • JT are asking the schools to get involved on Facebook and Twitter, posting updates on how their collection is going and tagging @JTSocial
  • Photograph: Last year’s winners, St Luke’s Primary School, who collected a total of 2,250 and were presented with 15 brand new Alcatel tablets by JT.

 Directory Recyling

Issued by Hannah Reed at Direct Input. Telephone 01534 735253 or email hannah@directinput.je for more information.